Free Resources

CRO Guides & Checklists

Actionable frameworks, templates, and checklists used by the Wise Uplift team. Download and apply these resources to your optimization program.

Checklist

15 pages

Complete CRO Audit Checklist

Comprehensive checklist covering every aspect of a professional conversion rate audit: analytics, UX heuristics, technical performance, copywriting, and prioritization framework.

TOPICS COVERED

Analytics ReviewUX EvaluationTechnical AuditCopy AnalysisPrioritization
Guide

22 pages

Landing Page Optimization Guide

Step-by-step framework for optimizing landing pages: value proposition clarity, above-the-fold optimization, form design, CTA placement, and mobile experience.

TOPICS COVERED

Value PropositionVisual HierarchyForm OptimizationTrust ElementsMobile
Template

8 pages

A/B Test Planning Template

Complete template for planning experiments: hypothesis documentation, success criteria, sample size calculation, segmentation strategy, and analysis framework.

TOPICS COVERED

Hypothesis FormatSample SizeTracking SetupAnalysis Plan
Checklist

12 pages

Analytics Setup Checklist

Ensure your analytics foundation is solid: GA4 configuration, event tracking, goal setup, conversion tracking, and dashboard creation for optimization insights.

TOPICS COVERED

GA4 ConfigurationEvent TrackingGoals & ConversionsCustom Dashboards
Playbook

28 pages

E-commerce Conversion Optimization Playbook

Proven tactics for e-commerce CRO: product page optimization, cart abandonment reduction, checkout flow improvement, and trust-building strategies.

TOPICS COVERED

Product PagesCart OptimizationCheckout FlowTrust & Social Proof
Guide

18 pages

SaaS Trial-to-Paid Optimization Guide

Strategies for converting trial users to paying customers: onboarding optimization, activation metrics, upgrade triggers, and retention tactics.

TOPICS COVERED

OnboardingActivation EventsUpgrade PromptsRetention

Want Expert Help Implementing These Strategies?

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